Somdyuti Datta Ray : Business Articles and Interviews | Outlook Business
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Somdyuti Datta Ray

Despite demanding careers, how Payal and Rajesh Nath raised their only daughter with great skill...

Zomato goes all out to get your attention in this latest ad campaign

Pidilite Industries’ Fevikwik forges a new bond with its women customers

Reliance General Insurance takes the four-legged route in its latest commercial for car...

Ola wants you to know that calling for an auto now is as simple as booking a cab 

In fighting off a patriarchal society to claim what rightfully belonged to her, Lata Bajoria...

From being a victim of war to moulding herself into a restaurateur, Monica Liu is a classic rags...

Godrej Locking Solutions has the ultimate failsafe product to protect your home

Panetteria has a do-it-yourself solution for the average woman's cooking woes

In its latest campaign, Haier presents itself as a unifier of eccentric members in each...

Uber India assures its drivers of support at all times

Xiaomi insists that when buying a smartphone, it's either a Redmi or nothing

Merck’s Neurobion urges India to lend a helping hand to four bravehearts

To quit smoking isn't easy but it's possible, Nicotex shows you how

In a battle of crusts, Pizza Hut shows who’s the ultimate winner

Wild Stone has a new take on the old theme of attraction

It's no joke, making people laugh is hard work says Stefan Haves, comic act designer at Cirque Du...

Adidas encourages India to support unconventional sports and athletes in its Fan The Fire...

Sprite wants you to defy the labels and be yourself 

CEAT Tyres reminds customers that investing in tyres can help save money too 

Shoppers Stop reminds you of the excitement you feel when you walk down the aisle

Datsun’s Redi-GO urges first-time car buyers to make the right choice