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Bharti's futuristic call
Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan

Bharti's futuristic call

Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan | JAN 18 , 2017

Getting a low with Heineken

United Breweries has systematically ignored the Heineken brand at its own peril 

Krishna Gopalan | DEC 28 , 2016

Britannia is raising the bar

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

Bhavik Nair | DEC 26 , 2016

Beyond washing powder Nirma

Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?

Krishna Gopalan | DEC 21 , 2016

Catching them young

Companies are tapping B-school talent for solving their business problems

Himanshu Kakkar | DEC 12 , 2016

Game of Herbs

Homegrown FMCG brands and MNCs are hitching their wagon to the herbal trend

Laveena Iyer | NOV 28 , 2016

Taking Another Ride

TVS has re-launched Victor to increase its motorcycle market-share

Jash Kriplani | SEP 29 , 2016

A Timely Call

The much talked about consolidation in telecom finally gets underway with the RCom-Aircel merger

Krishna Gopalan | SEP 20 , 2016

Jio Ya Maro

It’s a tough battle for telcos as Reliance launches cut-throat data tariffs for its Jio service

Krishna Gopalan | SEP 06 , 2016

Radio's New Mantra

Radio stations are embracing retro music to get the attention of the real spenders

Krishna Gopalan | SEP 01 , 2016

Cashing In

The HDFC Life-Max Life merger ticks the right boxes for both promoters

Krishna Gopalan | JUL 26 , 2016

It's a long eclipse for Sun TV

Already grappling with poor ad revenues, AIADMK’s second term is bad news for the TN-based broadcaster

Krishna Gopalan | JUN 02 , 2016

Going at it again

Mahindra & Mahindra's NuvoSport is another attempt at breaking into the compact SUV market

Krishna Gopalan | APR 26 , 2016

Drawing the battle lines

Bharti Airtel's spending spree is preparation for Reliance Jio's imminent launch

Krishna Gopalan | APR 21 , 2016

Honey, we want your money

Financial services firms are customising products and services for women

Laveena Iyer | MAR 22 , 2016

Bisleri pops the cola

Bisleri Pop marks Ramesh Chauhan's return to carbonated drinks

Krishna Gopalan | MAR 03 , 2016

Not Just Kids Play

Dabur and Himalaya are flexing their muscles in baby products

Himanshu Kakkar | FEB 15 , 2016

Sticky business?

HUL wants to crack the ayurvedic products market through Indulekha

Krishna Gopalan | DEC 23 , 2015

Is more the merrier?

Global auto suppliers setting up base is a threat and an opportunity

Himanshu Kakkar | DEC 17 , 2015

Not taking the nearest exit

Infra companies wanting to sell road assets find themselves in a buyers market

Jitendra Kumar Gupta | DEC 15 , 2015

The do or die Idea

Idea’s aggression has kept it from becoming a fringe player. But can its investments pay-off?

Krishna Gopalan | DEC 08 , 2015

Choose your burger. No, really!

McDonald’s new McSpicy ad breaks clutter and creates brand ownership

Himanshu Kakkar | DEC 01 , 2015

Pick me up

Major online retailers are betting on offline pick-up stores to spread their reach

Sonia Mariam Thomas | NOV 26 , 2015

Wishing on stars

Despite concerns about its efficacy, celebrity brand endorsements are showing no signs of fading out

Krishna Gopalan | NOV 23 , 2015

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