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Advertising & Media

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The reality show Rakhi Ka Swayamvar took a new avatar in online gaming a few weeks ago.
Magazine | Aug 22, 2009
Magazine | Jun 27, 2009
Magazine | Jun 13, 2009
Ajita Shashidhar
The five DTH players will lose Rs 4,000 crore next year, but they are not worried. Or, is it just brave posturing?
Magazine | Mar 07, 2009
Ajita Shashidhar
The belt-tightening is on. The old guard should come out leaner, but many of the new guns will perish
Magazine | Feb 21, 2009
Ajita Shashidhar
Three former peers at Star TV are now battling each other and their old employer. They agree on one thing—no one channel can ever dominate like Star once did
Magazine | Nov 15, 2008
Anurag Prasad
The race among the internet giants to be the first mover in the mobile advertising space has begun
Magazine | Jul 26, 2008
Ajita Shashidhar
Anil Ambani has muscled his way into the entertainment and media business. The script is in place, and the show begins now
Magazine | Jun 14, 2008
Ajita Shashidhar
Another 200 channels are set to join the television industry’s wheel of fortune. But while viewers will be spoilt for choice, the industry will see a shakeout
Magazine | May 17, 2008
Anurag Prasad
Pay-per-view model, where a subscriber pays to watch a particular programme at a fixed time, is ready to roll out in a big way in India
Magazine | May 03, 2008
Sriram Srinivasan
Real Image and UFO Moviez are helping filmmakers and theatres tap a wider audience and beat piracy
Magazine | May 03, 2008
Sriram SrinivasanKS Vasanth
The script: get people into its theatres to watch films, and get them to buy food and drinks in its food court
Magazine | Mar 08, 2008
Ajita Shashidhar
Globally, ad agencies are being forced to adapt ideas generated by creative hotshots. Now, many of these boutiques are setting up shop in India, threatening to shake up the industry
Magazine | Mar 08, 2008
Outlook Business Team
The Twenty20 form of cricket will infuse renewed interest in the gentleman’s game, finds an IMRB survey, commissioned by Outlook Business and MindShare
Magazine | Jan 26, 2008
Ajita Shashidhar
A few thousand crores have been pumped into the 120 FM radio stations, but profitability is still nowhere in sight. Radio could well be headed into a second crisis
Magazine | Dec 29, 2007
Ajita Shashidhar
Almost a fifth of India's consumers in 2026 has just started earning their first pay cheques. Brands that learn to vow young consumers now will be the future leaders
Magazine | Nov 03, 2007
Sriram SrinivasanKS Vasanth
Kalaignar, DMK’s new channel, is making a concerted effort to edge out the market leader Sun TV
Magazine | Oct 05, 2007
Ajita Shashidhar
Subhash Chandra’s bold new experiment with the domestic league has split the Indian cricket fraternity. What does it mean for advertisers?
Magazine | Sep 20, 2007
Ajita Shashidhar
Star India’s audiences and profits are thinning and its market leadership has come under threat
Magazine | Sep 20, 2007
Ajita Shashidhar
With the existing distribution system still not up to the mark, the fate of new channels may remain uncertain. Will they survive or perish?
Magazine | Sep 05, 2007