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Aug 08, 2014
Regulars
Editor’s note
Unlike the long-winding speech by the finance minister, our Budget analysis is focused on highlighting the flash points.
FINANCE
While new legislation regarding related-party transactions is a welcome step, implementing it will be a colossal challenge
Cover Story
Yum Brands is investing big time in KFC and Taco Bell to ensure it becomes the No. 1 restaurant company in India by 2020. Will it work?
Feature
budget special
The inaugural Budget of the NDA government hopes to revive animal spirits with many incremental steps
GRAPHICALLY SPEAKING
A “Dream” Budget All The Way
Arun Jaitley’s Budget appears over-optimistic about an economic revivalbudg
Outlook Business
budget special
Union Budget 2014-15: Marking A Good Beginning
A quick take by Edelweiss on the impact of the Budget proposals on various sectors and the outlook for stock
Outlook Business
guest column
Same Old Story
In its maiden outing, the NDA has lost a chance to deliver a credible roadmap to contain fiscal deficit and shown a reluctance to push through key reforms
Saurabh Mukherjea
Enterprise
Just started
The Spotted Cow Fromagerie. Who would have thought beer and cheese would work just as well?
Feature
A bunch of technology veterans has come together to fund and mentor start-ups with proven ideas and assured revenue streams
Interview
Entrepreneurship is an expression of individual freedom and deserves as much protection as freedom of speech.
Strategy
ad break
A new ad for Dairy Milk — featuring actors Nimrat Kaur and Aamir Bashir in a snow fight
Trend
Why celebrity endorsement is now becoming par for the course for advertisers
MARKETING
Industrial products manufacturers borrow a leaf from consumer product companies to connect directly with B2B buyers
Markets
Insider Trade
Trend
The monsoon may be playing truant but equity mutual funds are experiencing a heavy downpour
feature
Essar Oil’s decision to voluntarily delist from the bourses raises issues of corporate governance and transparency
guest column
Compared with their ‘defensive’ brethren, some sectors continue to be depressively priced despite the recent run-up
C'est la vie
C'est la vie
Gilles Moutounet, country head, L’occitane En Provence
THE PURSUIT OF HAPPINESS
Boehringer Ingelheim CMD Sharad Tyagi on what makes a good team — both on and off the stage
THE GOOD LIFE
Ditch Dubai and explore the mirage that is the Qatari peninsula
HARDBOUND
A sequel to his bestseller Start With Why, Simon Sinek’s new book speaks volumes on the subject of leadership in an unusual way.
Santosh Nair on Leaders Eat Last By Simon Sinek
high five
Sundeep Sikka, CEO, Reliance Capital Asset Management, on five ways to manage time productively
Miscellaneous
Imagenation
With the monsoon playing truant, the possibility of a drought is now looming large in key agri-rich states
Some light, some noise
What’s hot in global business
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